Our Programmes

Our Coaches

Our Coaches

Dan Goffin

Director of Football

Dan is a UEFA A licensed coach with over 20 years professional experience. Having previously served as a football development manager and Academy coach for Norwich City FC.

Dan takes great pride in having worked with players, both male and female who have gone to earn professional contracts at clubs including Norwich City, Peterborough Utd, Colchester Utd, Ipswich Town, Manchester City & Manchester Utd alongside also representing their country at youth level. Dan was a part of the Juventus Academy UK coaching team at the World Cup in June 2019. In addition to his role at FFE, Dan is also part of the management team at step 6 club Diss Town FC. 

Declan Rudd

Goalkeeper Academy Director

Declan Rudd is a former professional footballer player for Preston North End FC in the English Championship. Previously playing for Norwich City FC in the premier league, Declan is also an accomplished England goalkeeper with caps at England U21 level.

After taking his FA badges early in his career, Declan recently completed his UEFA B license. Combining his role with FFE with his day to day role working with the senior goalkeepers at Norwich City Football Club, Dec continues to offer a unique perspective of what it takes to play at the highest level and continues to support everyone at FFE. 

Oliver Woods

JPL Academy Coach

Olly joined FFE at our launch back in April 2018. Having previously worked in the community department at Norwich City. Olly has experience working at grassroots and development/elite level and as a previous coach with Loui at coerver coaching. He currently holds an FA coaching licence.

FFE Academy (JPL)
FFE Elite

James Wilson

JPL Academy Coach

James is a level one qualified coach currently doing a PE apprenticeship at Catton Grove Primary School.

James has loads of football experience in different countries, having played in Dubai when I was 14 for two years and mens football since 16. James moved abroad on a scholarship to america for two years at 18-20, living in Texas playing for a team ranked 3rd in the nation. James is now based in England playing for Wroxham FC.

Dean Harris

Dean joined FFE in April 2021. 
Dean is currently studying his Introduction to Football Course which is due to be completed by the end of September 2022. Dean will then seek to work on his UEFA C licence. He is fully trained in First Aid, Safeguarding and managing disability within the game.
Dean has played grass roots football since the age of 9 and has managed a number of sides at grass roots level. 
Dean currently runs the Futures courses from ages 3+ as well as coaching the girls academy and development programmes. Dean also Coaches the boys U9, 10s and 11s development group. 
Dean is studying to become a teacher but his other real passion is within Future Football Elite and the development of young players and the development programmes ensuring players increase their confidence, focus and enjoyment within the game.


Jak Harvoutt


More info on coach Jak coming soon . . . . 

Oliver Saunders

Academy Coach

Ollie joins the team fresh from coaching at a local pro clubs community scheme.

A talented footballer himself, Ollie was part of the Norwich City Academy as a youngster, coached by FFE director Dan, before earning a scholarship at Grimsby Town FC. Currently, he plays for Leiston FC in the Southern League Premier Division.

FFE Academy (JPL)
FFE Elite
FFE Development

Joshua Fraser


Josh is a FA licensed coach, with 7 years experience of coaching players between 5-18. Josh has managed the Wroxham under 9/10/11s team for the past three years, with the team achieving double promotion to two divisions above, during his first season.  Josh holds a Foundation degree in coaching from the Tottenham Hotspur Foundation. As part of his degree, Josh undertook a 2-year placement assisting with the coaching of Ridgeway Rovers Under 12/13s, the team where David Beckham and Harry Kane amongst others, honed their craft. The team was voted London team of the year due to their success. Josh is passionate about helping players develop and is skilled in building rapports with them. Players definitely respond to his lively enthusiasm for the game. Josh lives, breathes, (and would eat if he could) football! 



Daniel Connelly

Strength & Conditioning Coach

Dan joins FFE as our strength and conditioning coach. He has huge amounts of experience in this field, working with some of Norfolks most promising athletes from many sports including Tennis, Golf, Rugby and Football. A UEFA A licensed football coach, previously youth team coach in the professional game, Dan posses a deep understanding of the needs of modern athletes, making him a huge addition to the FFE team.

Spencer Derham

JPL Academy Coach
Spencer has been coaching in football for just over 10 years and is a FA Level 2 coach with the ambition to complete my B License. 
Having spent most of his coaching career working with players between U6 to U12s and he has been fortunate enough to have had players invited into the Norwich City academy system. 
Spencer has also recently joined Wroxham as an assisstant coach in the Eastern Junior Alliance.


Garth Good

Academy Manager

Garth joined FFE in the summer of 2019 as a Lead Academy Coach. He will work with our Academy players supporting their development in match play and tactical understanding. He is a holder of the prestigious UEFA A licence and has in the past worked at Norwich City's Academy, coaching current first team players.

In 2023 Garth was promoted to the role of Academy Manager, where he will be responsible for all things Academy including the coaching syllabus, match days, reports and more. 


Ricky Cleverley

Academy Coach

Ricky joined FFE in 2022 as an Academy coach. He holds a UEFA C license, with ambition of applying for the UEFA B license over the coming years.

He has been coaching since 2018 in Elite Foundation/Youth  football, as well as coaching in Senior/Men’s football.

Ricky also coaches in Senior/Adult football, where he previously coached at  Leiston FC (Reserves), Dussindale & Hellesdon FC (becoming Premier division champions) and now currently coaching at Great Yarmouth Town FC 1st team, where he is also the Assistant manager.

Ricky has a real passion for helping/developing players of all ages and has a real love for the game of football!

Jahi Bingham

Academy Coach

More information about Jahi coming soon....

Dylan Crawley


More information on Dylan to come . . . . 

Will Clennell

GK Coach

Will joined the FFE coaching team at the start of the 2023/24 season. 

An experienced GK coach and teacher, Will is uniquely placed to support the next generation of Norfolk GK's on their football development journey. 

Euan Stevenson

JPL Academy Coach

More info on Euan coming soon . . . 

Rhys Stevenson

Academy Coach

More info on Rhys to follow . . . 

Dan Tolliday

JPL Academy Coach

Dan joined the FFE team at the start of the 23/24 football season as the U16 Lead JPL Coach. 

UEFA B qualified, Dan has vast experience coaching locally at various levels. 

Cristian Colletta


More info on Cristian coming soon . . . . 

James Wright


A former FFE player himself, James joined the coaching team at the start of the 2023/24 season. 

Having been through the programme starting at Elite level and ultimately progressing into our JPL Academy, James experiences put him in a position to support the next generation of up and coming talented local players. 

Alex Walpole

JPL Academy Coach

UEFA B licensed Alex joined us here at FFE in January 2024 as the U14 Lead JPL Coach. 

A qualified PE teacher by day, Alex has vast experience teaching both here in the UK and more recently in Tanzania as the head of secondary school PE. 

Having gained his UEFA B licence, on his return to the UK, Alex was keen to put his new skills and knowledge into practice and jumped at the chance to coach with the JPL with us here at FFE. 


Yaz Walford

Girls Coach

More info Yaz coming soon . . . . . 

Want to join our team?

We are currently expanding, and seeking progressive, hardworking individuals to join our coaching staff in a number of different positions. Click on the button below to see more information on the roles we currently have available.

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Book a FREE trial session at FFE. During the trial our coaching team will assess your child’s ability which will then help us ascertain which programme would be the perfect fit.